Industrial Designer Sergei Hasegawa started Purekitchen in 2003 with a vision to create an environmentally oriented kitchen cabinet product line for the New York metro area. After running a small cabinet shop for nine years in the Bay Area, it was time to take that knowledge and apply it to designing a product line that would be outsourced and focus on design and retail sales. The vision became a reality and Purekitchen started selling kitchens out of a showroom in Williamsburg, Brooklyn.
With roots in fabrication of wood and metals, Sergei and his partners searched long and hard to find a manufacturer who could provide the quality and integrity of material sourcing they always strived for when they made cabinetry with their own hands. After years of working with small companies, Purekitchen eventually found a cabinet manufacturer to make the branded products that met the criteria.
In 2011, Sergei and his partners decided it was time to get back into manufacturing their own products. Purekitchen purchased the assets of the recently closed Imperia Cabinet Company in Massachusetts and began to bring it back to life, creating both Purekitchen and the Imperia brands of cabinetry.
In 2013, the focus of Purekitchen became product development and dealer support, and the Brooklyn showroom became a sales support location. Purekitchen now has a design office and sales center in New York, catering to a select group of designers and contractors, as well as supporting its retail dealer network for both Purekitchen and Imperia cabinetry.